Much more
to see

Friday 19 October 10:00h

Seeing is not something that happens to us, it’s something we do. We see only what we can imagine. We imagine to make sense of the encounter between our body and the world. If we stop questioning what we see, if we believe that we understand the world, our body will stop imagining, and with that, we will stop seeing.

Masterclass with graphic designers Marc Català and Tilman Solé from Mucho and the Researcher in Cognitive Sciences Pancho Tolchinsky.

Marc Català
Graphic designer. After a period of four years working in Grafica (Madrid / Barcelona) and later in Pentagram (London) he founded Mucho, together with Pablo Juncadella in 2003. Initially they were in charge of the creative direction of the British newspaper The Observer, combining this task with projects of corporate identity, editorial design and packaging in their studio at Barcelona. In 2006 they moved permanently to Barcelona from where they work in local and international projects.

Pancho Tolchinsky
Researcher in Cognitive Sciences. Bachelor of Mathematics and PhD in Artificial Intelligence. He has researched various aspects of the Human-Computer Interaction, has explored the logic of common sense and in Yahoo! Lab, where he has made the post Doc and has developed visual interfaces for data exploration. He has collaborated with Sagrada Familia as a programmer and worked as a photographer in commercial and personal projects. Recently he has been investigating the mechanisms of thought for its application in creative processes. This has led to collaborations with the Mucho design studio or the Alzheimer Catalunya Foundation for the development of communication strategies.

Tilman Solé
Graphic designer. After working ten years in Summa (six of them as Creative Director) and starting the project of Hey! (with Verónica Fuerte), in 2010 she went on to lead her own team within the Mucho studio, with presence in Spain, the United Kingdom, Germany and the United States. He has been responsible for redesigning the corporate identities of RTVE, Barcelona TV or Derbi and the signaling system of the Adif stations.