Conference during the Blanc Festival nineth edition at Barcelona, on October 2017.
Paula Scher is one of the most acclaimed graphic designers in the world. She has been a principal in the New York office of the distinguished international design consultancy Pentagram since 1991, where she has designed identity and branding systems, environmental graphics, packaging and publications for a wide range of clients that includes, among others, Citibank, Microsoft, Bloomberg, the Museum of Modern Art,Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, the Sundance
Institute and the Philadelphia Museum of Art.

















