{"version":"1.0","provider_name":"Blanc!","provider_url":"https:\/\/blancfestival.com\/ca\/","author_name":"David D'Eboli","author_url":"https:\/\/blancfestival.com\/ca\/author\/rocabola\/","title":"Comuniza","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"S904aKxXqu\"><a href=\"https:\/\/blancfestival.com\/ca\/talks\/comuniza\/\">Comuniza<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blancfestival.com\/ca\/talks\/comuniza\/embed\/#?secret=S904aKxXqu\" width=\"600\" height=\"338\" title=\"&#8220;Comuniza&#8221; &#8212; Blanc!\" data-secret=\"S904aKxXqu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blancfestival.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2026\/02\/CO-Blanc-3.jpg","thumbnail_width":1080,"thumbnail_height":1350,"description":"Hoy las marcas tienen m\u00e1s datos, m\u00e1s herramientas y m\u00e1s metodolog\u00edas de branding que nunca. Y, sin embargo, las decisiones estrat\u00e9gicas siguen generando debates interminables. \u00bfD\u00f3nde est\u00e1 realmente el insight? \u00bfEn el mercado, en la cultura, en el consumidor? \u00bfO en la forma en que decidimos mirar? Lo curioso es que, ante el mismo proyecto,&hellip;"}