{"id":11708,"date":"2022-11-24T20:28:08","date_gmt":"2022-11-24T19:28:08","guid":{"rendered":"https:\/\/blancfestival.com\/?p=11708"},"modified":"2022-12-19T10:37:52","modified_gmt":"2022-12-19T09:37:52","slug":"gracias-por-tanto-joan","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/gracias-por-tanto-joan\/","title":{"rendered":"Gracias por tanto, Joan"},"content":{"rendered":"<p>Joan Costa (Badalona, 1926-2022) dise\u00f1ador, soci\u00f3logo, comunic\u00f3logo y metod\u00f3logo. Doctor Honoris causa en Espa\u00f1a, Argentina y Per\u00fa. Con formaci\u00f3n autodidacta por necesidad y emprendedor por fuerza, se defin\u00eda como librepensador y francotirador.<\/p>\n<p>Mientras algunos estaban preocupados meramente por la formalidad y la pr\u00e1ctica en dise\u00f1o, Costa se interesaba por reflexionar, examinar y acrecentar en el campo te\u00f3rico y pr\u00e1ctico de la profesi\u00f3n. Le interesaba ocuparse en saber qu\u00e9 era cada especialidad de la disciplina y lo que es m\u00e1s importante, d\u00f3nde quedaba ubicada cada una de ellas para sacarle el mejor provecho. En una era de complejidad donde todo se interrelaciona y se entrelaza, en un momento de los intangibles, de los signos, los s\u00edmbolos, las im\u00e1genes y los valores\u2026 necesit\u00e1bamos de su extraordinariedad y su gran pensamiento.<\/p>\n<p>Fue un pionero al academizar la comunicaci\u00f3n visual o el DirCom, y en hablar por primera vez en todo el mundo sobre integrar las comunicaciones de la empresa. Entendi\u00f3 r\u00e1pidamente que dise\u00f1o, publicidad, marketing\u2026 pasar\u00edan a ser herramientas t\u00e9cnicas de la estrategia global. Con una energ\u00eda vital \u00fanica y una pasi\u00f3n por las ideas, revolucion\u00f3 la disciplina y gener\u00f3 grandes aportaciones en la teor\u00eda de la imagen, la metodolog\u00eda y epistemolog\u00eda.<\/p>\n<p>Se ha planteado mucho la idea de \u00ababrir caminos&#8230;\u00bb pero es que nuestro querido Costa construy\u00f3 el camino; lo traz\u00f3 y habilit\u00f3 para todos nosotros. Lo m\u00e1s excepcional es que hoy en d\u00eda siguen siendo sus teor\u00edas sobre comunicaci\u00f3n visual las m\u00e1s avanzadas en el campo.<\/p>\n<p>Le gustaba decir que \u00absoy joven porque tengo proyectos, si fuera viejo solo tendr\u00eda recuerdos\u00bb. Siempre d\u00e1ndonos lecciones de vida a todos los que ten\u00edamos la suerte de conocerlo o seguirlo de bien cerca.<\/p>\n<p>Una persona fuera de lo com\u00fan y con una calidad humana abundante, con gran generosidad y predisposici\u00f3n para ayudar, amigo de sus amigos, valiente y gran jugador del azar\u2026 una inusual madera de l\u00edder y con un entusiasmo contagioso.<\/p>\n<p>El legado de Joan Costa a nivel nacional e internacional es incalculable. Demostr\u00f3 en todo momento una clara pasi\u00f3n hacia su gran vocaci\u00f3n, la divulgaci\u00f3n del conocimiento.<\/p>\n<p>Sit tibi terra levis, amic.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" class=\"alignnone size-large wp-image-11715\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-700x700.jpg\" alt=\"\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-700x700.jpg 700w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-250x250.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-150x150.jpg 150w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-768x768.jpg 768w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13-120x120.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/11\/rssHomenatge_a_Joan_Costa-13.jpg 1080w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"Joan Costa (Badalona, 1926-2022) dise\u00f1ador, soci\u00f3logo, comunic\u00f3logo y metod\u00f3logo. Doctor Honoris causa en Espa\u00f1a, Argentina y Per\u00fa. Con formaci\u00f3n autodidacta por necesidad y emprendedor por fuerza, se defin\u00eda como librepensador y francotirador. Mientras algunos estaban preocupados meramente por la formalidad y la pr\u00e1ctica en dise\u00f1o, Costa se interesaba por reflexionar, examinar y acrecentar en el&hellip;","protected":false},"author":11,"featured_media":11712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169],"tags":[],"evento":[],"class_list":["post-11708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gracias por tanto, Joan<\/title>\n<meta name=\"description\" content=\"(Badalona, 1926-2022) Dise\u00f1ador, soci\u00f3logo, comunic\u00f3logo y metod\u00f3logo. Doctor Honoris causa en Espa\u00f1a, Argentina y Per\u00fa. 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