{"id":3226,"date":"2020-06-17T20:48:06","date_gmt":"2020-06-17T18:48:06","guid":{"rendered":"https:\/\/blancfestival.com\/?p=3226"},"modified":"2020-06-18T19:43:45","modified_gmt":"2020-06-18T17:43:45","slug":"matadero-madrid-cuchillo","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/matadero-madrid-cuchillo\/","title":{"rendered":"Matadero Madrid & Cuchillo"},"content":{"rendered":"

Cuchillo<\/a> se definen como un “estudio independiente que se basa en la creatividad como eje principal del proyecto. Vemos nuestros trabajos como una oportunidad de expresarnos y dar un valor a\u00f1adido.”<\/p>\n

Hace poco nos hac\u00edamos eco de un proyecto de confinamiento<\/a>. Esta vez, destacamos otro proyecto reciente pero radicalmente distinto en todos sus aspectos, con foco en el mundo digital.<\/p>\n

 <\/p>\n

Matadero Madrid estrena experiencia digital<\/h2>\n

Se trata del desarrollo y dise\u00f1o<\/strong> de\u00a0la nueva experiencia digital web de Matadero Madrid<\/a>. Cuchillo se han encargado de toda la direcci\u00f3n de arte e interactiva de la web entregando una maqueta navegable en HTML para la posterior implementaci\u00f3n por parte del equipo de Madrid Destino (actualmente en proceso de desarrollo).<\/p>\n

La experiencia de uso est\u00e1 totalmente pensada tanto para desktop como para m\u00f3vil. Basada en los contrastes, blancos y negros y transiciones duras que recuerdan a las geometr\u00edas del espacio f\u00edsico de Matadero Madrid<\/strong>. En la versi\u00f3n \u201cmobile\u201d los destacados en formato \u201cstory\u201d hacen que la navegaci\u00f3n sea muy intuitiva y visual.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/h2>\n

 <\/p>\n

Universo visual<\/h2>\n

Las bases para la nueva web eran claras: un sistema bruto y contundente<\/strong> basado en los contrastes con una clara vocaci\u00f3n constructivista y racionalista.<\/p>\n

El blanco y negro como eje principal, el grano en las fotos que nos llevan al \u201ccin\u00e9ma v\u00e9rit\u00e9” y una maquetaci\u00f3n obsesivamente editorial<\/strong> que bebe directamente de los tabloides, las revistas de arquitectura y los cat\u00e1logos de arte.<\/p>\n

En cuanto a tipograf\u00edas<\/strong>, eligieron la \u201cmaciza\u201d Skrappa Bold y la deformaron para los titulares. Para el contenido de la web se combina con Calendas Plus en su versi\u00f3n bold, que nos recuerda al Madrid m\u00e1s cl\u00e1sico, con la Geomanist que nos da el contrapunto m\u00e1s arquitect\u00f3nico y geom\u00e9trico<\/strong>. Ambas son de los grandes Atipo.<\/p>\n

As\u00ed pues, la pr\u00f3xima vez que entres en la web de Matadero Madrid puede que ya te encuentres implementado este dise\u00f1o, \u00faltimo trabajo de Cuchillo.<\/p>\n

 <\/p>\n

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\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Cuchillo se definen como un “estudio independiente que se basa en la creatividad como eje principal del proyecto. Vemos nuestros trabajos como una oportunidad de expresarnos y dar un valor a\u00f1adido.” Hace poco nos hac\u00edamos eco de un proyecto de confinamiento. Esta vez, destacamos otro proyecto reciente pero radicalmente distinto en todos sus aspectos, con…","protected":false},"author":3,"featured_media":3237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[178,179,180,163,164],"evento":[],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-cuchillo","tag-web","tag-matadero-madrid","tag-ui","tag-ux"],"acf":[],"yoast_head":"\nMatadero Madrid & Cuchillo - Nueva experiencia digital - Blanc!<\/title>\n<meta name=\"description\" content=\"El \u00faltimo trabajo de Cuchillo es el desarrollo y dise\u00f1o de la nueva web de Matadero Madrid, incluyendo la interacci\u00f3n y toda la direcci\u00f3n de arte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blancfestival.com\/matadero-madrid-cuchillo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matadero Madrid & Cuchillo - 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