{"id":3400,"date":"2020-07-20T16:43:26","date_gmt":"2020-07-20T14:43:26","guid":{"rendered":"https:\/\/blancfestival.com\/?p=3400"},"modified":"2020-07-20T16:43:26","modified_gmt":"2020-07-20T14:43:26","slug":"proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/","title":{"rendered":"Identidad visual Zetak by Pr\u00e0ctica"},"content":{"rendered":"<p><a href=\"https:\/\/blancfestival.com\/diseno\/branding-y-el-papel-de-las-marcas-en-un-mundo-cambiante\/\">Identidad visual<\/a> para <a href=\"http:\/\/zetak.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">ZETAK<\/a>, realizada por nuestros amigos de <a href=\"https:\/\/practica.design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pr\u00e0ctica<\/a> y basada en la t\u00edpica tipograf\u00eda vasca. Un proyecto de m\u00fasica electr\u00f3nica vasca de <a href=\"http:\/\/pelloreparaz.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pello Reparaz<\/a>, que explora nuevos l\u00edmites reinterpretando la m\u00fasica tradicional de Euskal Herria (Pa\u00eds Vasco) para generar nuevos sonidos.<\/p>\n<p>Partiendo de la naturaleza de ZETAK, y junto al dise\u00f1ador de tipograf\u00edas <a href=\"http:\/\/www.tipografies.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jordi Embodas<\/a>, el estudio dise\u00f1\u00f3 un tipo de letra personalizado concebido bajo la misma idea: <a href=\"https:\/\/www.behance.net\/gallery\/100705399\/Arbizu-Type-Specimen\" target=\"_blank\" rel=\"noopener noreferrer\">Arbizu<\/a>. Sobre la base de una investigaci\u00f3n de documentaci\u00f3n, los caracteres antiguos del alfabeto vasco han sido rescatados y yuxtapuestos con una tipograf\u00eda sans serif contempor\u00e1nea, lo que da como resultado una visi\u00f3n m\u00e1s actual del imaginario vasco tradicional.<\/p>\n<p>Cada car\u00e1cter de Arbizu contiene tres alternativas que se establecen aleatoriamente, dando musicalidad y ritmo a la tipograf\u00eda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"382\" class=\"alignnone size-full wp-image-3401\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak.gif\" alt=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Los caracteres vascos, utilizados com\u00fanmente en el territorio y arraigados a su cultura popular, est\u00e1n inspirados principalmente en antiguas inscripciones funerarias, grabados, l\u00e1pidas y dinteles del Pa\u00eds Vasco. Estas inscripciones sol\u00edan estar hechas por artesanos locales, quienes agregaron ciertos gestos estil\u00edsticos a cada car\u00e1cter.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"514\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia.gif\" alt=\"Zetak Practica\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3413\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro.jpg\" alt=\"Libro sobre tipograf\u00eda vasca\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Este libro re\u00fane, seg\u00fan el autor, aquellos caracteres, logrando recolectar una gran cantidad de alternativas para cada car\u00e1cter alfab\u00e9tico. A pesar de su naturaleza ecl\u00e9ctica, la compilaci\u00f3n del libro denota una tipografia vasca con identidad propia.<\/p>\n<p><em>Arquitectura popular y escritura vasca, P. y J. de Zabalo (1947)<\/em><br \/>\n<em>Vasca Ekin S.R.L. Editorial<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3407\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-2.jpg\" alt=\"Arquitectura popular y escritura vasca, P. y J. de Zabalo (1947)\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-2.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-2-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-2-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-2-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3410\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-3.jpg\" alt=\"tipograf\u00eda Vasca\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-3.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-3-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-3-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/pratica-estudio-zetak-historia-libro-3-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3416\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-tipografia-vasca.jpg\" alt=\"Dise\u00f1o tipografia vasca\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-tipografia-vasca.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-tipografia-vasca-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-tipografia-vasca-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-tipografia-vasca-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Las letras vascas se vuelven a dibujar, ajustando el peso y las proporciones para compensarlas con el sans-serif y manteniendo su car\u00e1cter vern\u00e1culo.<br \/>\nY para recuperar una gran cantidad de caracteres, 108 entre n\u00fameros y letras, y proporcionar ritmo a la tipograf\u00eda, se agregaron tres caracteres alternativos a cada letra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3419\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-tipografia-vasca-contemporanea.jpg\" alt=\"Avecedario Tipoograf\u00eda Vasca\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-tipografia-vasca-contemporanea.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-tipografia-vasca-contemporanea-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-tipografia-vasca-contemporanea-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-tipografia-vasca-contemporanea-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>La apariencia aleatoria de los caracteres vascos se activa en el c\u00f3digo OpenType mediante &#8220;alternativas contextuales&#8221;: tres versiones de caracteres aparecen aleatoriamente gracias a las m\u00e1s de 1.500 l\u00edneas de c\u00f3digo que contemplan varias combinaciones.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" class=\"alignnone size-full wp-image-3422\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practiva-1500-alternativas-pais-vasco.gif\" alt=\"Tipofgrafia, aleatorio, vasca\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/438843981\" width=\"680\" height=\"426\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3425\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-1.jpg\" alt=\"Pr\u00e0ctica Tipograf\u00eda Pa\u00eds Vasco\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-1.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-1-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-1-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-1-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3428\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-2-700x467.jpg\" alt=\"Pa\u00eds Vasco\" width=\"680\" height=\"482\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"453\" class=\"alignnone size-full wp-image-3431\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-3.jpg\" alt=\"Zetak\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-3.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-3-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-3-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-3-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"454\" class=\"alignnone size-full wp-image-3434\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-4.jpg\" alt=\"Publicaci\u00f3n Zetak\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-4.jpg 680w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-4-250x167.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-4-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/practica-zetak-4-272x182.jpg 272w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Creative Direction &amp; Design by <a href=\"https:\/\/practica.design\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pr\u00e0ctica<\/a><br \/>\n<\/span><\/span><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Typeface Production by <a href=\"http:\/\/www.tipografies.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jordi Embodas<\/a><br \/>\n<\/span><\/span><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Web Code by <a href=\"https:\/\/www.iagobarreiro.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Iago Barreiro<\/a><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"underline\"><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Project Documentation<br \/>\n<\/span><\/span><\/span><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Photography by <a href=\"https:\/\/bonastre.photo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bonastre<\/a><\/span><\/span><\/div>\n<div><span class=\"texteditor-inline-color\"><span class=\"texteditor-inline-fontfamily\">Motion design by <a href=\"http:\/\/www.instagram.com\/rjgrullon\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Rafa Grullon<\/a><\/span><\/span><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Identidad visual para ZETAK, realizada por nuestros amigos de Pr\u00e0ctica y basada en la t\u00edpica tipograf\u00eda vasca. Un proyecto de m\u00fasica electr\u00f3nica vasca de Pello Reparaz, que explora nuevos l\u00edmites reinterpretando la m\u00fasica tradicional de Euskal Herria (Pa\u00eds Vasco) para generar nuevos sonidos. Partiendo de la naturaleza de ZETAK, y junto al dise\u00f1ador de tipograf\u00edas&hellip;","protected":false},"author":3,"featured_media":3440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169,2],"tags":[],"evento":[],"class_list":["post-3400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-diseno"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca<\/title>\n<meta name=\"description\" content=\"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca\" \/>\n<meta property=\"og:description\" content=\"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blanc!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-20T14:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Blanc!\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blancfest\" \/>\n<meta name=\"twitter:site\" content=\"@blancfest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Blanc!\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\"},\"author\":{\"name\":\"Redacci\u00f3n Blanc!\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06\"},\"headline\":\"Identidad visual Zetak by Pr\u00e0ctica\",\"datePublished\":\"2020-07-20T14:43:26+00:00\",\"dateModified\":\"2020-07-20T14:43:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blancfestival.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg\",\"articleSection\":[\"Actualidad\",\"Dise\u00f1o\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\",\"url\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\",\"name\":\"Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca\",\"isPartOf\":{\"@id\":\"https:\/\/blancfestival.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg\",\"datePublished\":\"2020-07-20T14:43:26+00:00\",\"dateModified\":\"2020-07-20T14:43:26+00:00\",\"description\":\"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.\",\"breadcrumb\":{\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg\",\"width\":1400,\"height\":934,\"caption\":\"Proyecto Zetak de Pello Reparaz by Pr\u00e0ctica\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blancfestival.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Identidad visual Zetak by Pr\u00e0ctica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blancfestival.com\/#website\",\"url\":\"https:\/\/blancfestival.com\/\",\"name\":\"Blanc! Festival\",\"description\":\"Disseny, Creativitat i Innovaci\u00f3\",\"publisher\":{\"@id\":\"https:\/\/blancfestival.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blancfestival.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blancfestival.com\/#organization\",\"name\":\"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n\",\"url\":\"https:\/\/blancfestival.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/\",\"https:\/\/x.com\/blancfest\",\"https:\/\/www.instagram.com\/blancfest\/\",\"https:\/\/www.linkedin.com\/company\/blanc-festival\",\"https:\/\/www.pinterest.com\/blancfest\/\",\"https:\/\/www.youtube.com\/channel\/UCM-IjxOFb5gQg4yPgmze3Gg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06\",\"name\":\"Redacci\u00f3n Blanc!\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png\",\"caption\":\"Redacci\u00f3n Blanc!\"},\"description\":\"\u201cNo trates de doblar la cuchara. Es imposible. En lugar de hacerlo, solo intenta darte cuenta de la verdad\u2026 No hay cuchara. Entonces, ver\u00e1s que no es la cuchara lo que se dobla, te doblas t\u00fa\u201d\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca","description":"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/","og_locale":"ca_ES","og_type":"article","og_title":"Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca","og_description":"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.","og_url":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/","og_site_name":"Blanc!","article_publisher":"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/","article_published_time":"2020-07-20T14:43:26+00:00","og_image":[{"width":1400,"height":934,"url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n Blanc!","twitter_card":"summary_large_image","twitter_creator":"@blancfest","twitter_site":"@blancfest","twitter_misc":{"Written by":"Redacci\u00f3n Blanc!","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#article","isPartOf":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/"},"author":{"name":"Redacci\u00f3n Blanc!","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06"},"headline":"Identidad visual Zetak by Pr\u00e0ctica","datePublished":"2020-07-20T14:43:26+00:00","dateModified":"2020-07-20T14:43:26+00:00","mainEntityOfPage":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/blancfestival.com\/#organization"},"image":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage"},"thumbnailUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg","articleSection":["Actualidad","Dise\u00f1o"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/","url":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/","name":"Proyecto Zetak - Una identidad que reinterpreta la tipograf\u00eda vasca","isPartOf":{"@id":"https:\/\/blancfestival.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage"},"image":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage"},"thumbnailUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg","datePublished":"2020-07-20T14:43:26+00:00","dateModified":"2020-07-20T14:43:26+00:00","description":"Partiendo de la naturaleza del proyecto ZETAK, Pr\u00e0ctica dise\u00f1\u00f3 su nueva identidad basada en la tipograf\u00eda vasca: Identidad, tradici\u00f3n y contemporaneidad.","breadcrumb":{"@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#primaryimage","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/07\/portada-zetak.jpg","width":1400,"height":934,"caption":"Proyecto Zetak de Pello Reparaz by Pr\u00e0ctica"},{"@type":"BreadcrumbList","@id":"https:\/\/blancfestival.com\/ca\/proyecto-zetak-una-identidad-que-reinterpreta-la-tipografia-vasca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blancfestival.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Identidad visual Zetak by Pr\u00e0ctica"}]},{"@type":"WebSite","@id":"https:\/\/blancfestival.com\/#website","url":"https:\/\/blancfestival.com\/","name":"Blanc! Festival","description":"Disseny, Creativitat i Innovaci\u00f3","publisher":{"@id":"https:\/\/blancfestival.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blancfestival.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/blancfestival.com\/#organization","name":"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n","url":"https:\/\/blancfestival.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg","width":2000,"height":2000,"caption":"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n"},"image":{"@id":"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/","https:\/\/x.com\/blancfest","https:\/\/www.instagram.com\/blancfest\/","https:\/\/www.linkedin.com\/company\/blanc-festival","https:\/\/www.pinterest.com\/blancfest\/","https:\/\/www.youtube.com\/channel\/UCM-IjxOFb5gQg4yPgmze3Gg"]},{"@type":"Person","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06","name":"Redacci\u00f3n Blanc!","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/image\/","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png","caption":"Redacci\u00f3n Blanc!"},"description":"\u201cNo trates de doblar la cuchara. Es imposible. En lugar de hacerlo, solo intenta darte cuenta de la verdad\u2026 No hay cuchara. Entonces, ver\u00e1s que no es la cuchara lo que se dobla, te doblas t\u00fa\u201d"}]}},"_links":{"self":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/3400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/comments?post=3400"}],"version-history":[{"count":2,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/3400\/revisions"}],"predecessor-version":[{"id":3445,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/3400\/revisions\/3445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/media\/3440"}],"wp:attachment":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/media?parent=3400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/categories?post=3400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/tags?post=3400"},{"taxonomy":"evento","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/evento?post=3400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}