{"id":4054,"date":"2020-09-16T23:31:51","date_gmt":"2020-09-16T21:31:51","guid":{"rendered":"https:\/\/blancfestival.com\/?p=4054"},"modified":"2020-09-16T23:33:30","modified_gmt":"2020-09-16T21:33:30","slug":"maba-nominados-peoples-choice-en-pentawards","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/maba-nominados-peoples-choice-en-pentawards\/","title":{"rendered":"Maba nominados People’s choice en Pentawards"},"content":{"rendered":"

Nuestros amigos de Maba, ganadores de la primera edici\u00f3n del Premio Crema, son el \u00fanico estudio espa\u00f1ol nominado a People\u00b4s Choice en Pentawards<\/strong>.<\/p>\n

Como otros a\u00f1os, Pentawards nomina 10 de los dise\u00f1os participantes para ser votados por el p\u00fablico. Aquel que mas likes acumule en la cuenta Instagram de Pentawards hasta el 20 de septiembre se alzar\u00e1 con el galard\u00f3n popular. Entre los nominados se encuentran dise\u00f1os de estudios como Design Bridge para Cadbury, o Servaire & Co para Dyptique.<\/p>\n

Si quieres ayudar a Maba con tu voto, puedes hacerlo desde este enlace<\/a>.<\/strong> Pero primero te recomendamos que leas este art\u00edculo hasta el final, pues descubrir\u00e1s un trabajo de packaging exquisito.<\/p>\n

\"\"<\/p>\n

<\/h2>\n

 <\/p>\n

El estudio<\/h2>\n

Maba<\/a> es un estudio de dise\u00f1o ubicado en Murcia, desde donde trabaja para hacerse un hueco en el panorama de las marcas de consumo. Los flamantes ganadores de la primera edici\u00f3n del Premio Crema se definen como vers\u00e1tiles:<\/p>\n

\u201cIntentamos ser honestos con las necesidades reales de cada proyecto. Nunca imponemos nuestra personalidad o estilo, solo tratamos de que lo que hacemos sea pertinente, notorio y en definitiva una buena soluci\u00f3n. El trabajo debe representar y posicionar adecuadamente al producto y al cliente que hay detr\u00e1s, no a nosotros. Esta forma de entender nuestro negocio es retadora, divertida y las m\u00e1s interesante para nosotros. Cada proyecto debe entenderse como nuevo y fresco.<\/strong> No se aplica una f\u00f3rmula<\/strong>, se trata de conocer a las personas, de intimar con ellas y descubrir qu\u00e9 es lo que realmente necesitan\u201d.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

<\/h2>\n

 <\/p>\n

C\u00f3dice en los Pentawards<\/h2>\n

El trabajo con empresas tradicionales les resulta especialmente emocionante, la tradici\u00f3n o el clasicismo no tienen porque ser sin\u00f3nimo de aburrido o blando. Los dise\u00f1os cl\u00e1sicos nos ense\u00f1an mundos expresivos llenos de narrativas y picarescas.<\/strong><\/p>\n

Los libros iluminados han servido de inspiraci\u00f3n para este dise\u00f1o. En el universo de C\u00f3dice interesaba especialmente el uso imponente de tipograf\u00eda e ilustraci\u00f3n a partes iguales<\/strong>. Ninguna de ellas estaba por encima de la otra sino que se acompa\u00f1an y dialogan mutuamente para dar vida a una historia que se descubre por partes.<\/p>\n

Las letras capitulares nos permiten construir la etiqueta basada en relieves esculpidos sobre el papel y forman el tejido que cubre la botella<\/strong>. Un acabado delicado para una identidad llena de fuerza y arraigo.<\/p>\n

La botella en s\u00ed misma es interesante, pero el dise\u00f1o se centra firmemente en la historia por contar. Cuando una bodega tiene 150 a\u00f1os<\/strong> en sus espaldas, reconocer el valor que esto aporta y actualizarlo de forma apropiada es conmovedor.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Trabajaron en una edici\u00f3n especial en la que el papel de un c\u00f3dice cubre la botella narrando la vendimia de estilo tradicional que practica la bodega desde hace generaciones, rodeada de los s\u00edmbolos que acompa\u00f1an a la familia. El sellado del papel que la cubre con ceras, que habitualmente se usan para cerrar el corcho y que en este caso tienen otra funci\u00f3n, aporta un detalle adicional en la relaci\u00f3n con este packaging<\/a>.<\/p>\n

Maba est\u00e1n convencidos de que esta era la manera correcta de renovar la marca, desde el respeto y la tradici\u00f3n, mediante un ritual con el que interactuar, descubrir, formar parte\u2026 A\u00f1adir valor.<\/strong><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"Nuestros amigos de Maba, ganadores de la primera edici\u00f3n del Premio Crema, son el \u00fanico estudio espa\u00f1ol nominado a People\u00b4s Choice en Pentawards. Como otros a\u00f1os, Pentawards nomina 10 de los dise\u00f1os participantes para ser votados por el p\u00fablico. Aquel que mas likes acumule en la cuenta Instagram de Pentawards hasta el 20 de septiembre…","protected":false},"author":3,"featured_media":4056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[169,2],"tags":[187,188,153],"evento":[],"class_list":["post-4054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-diseno","tag-maba","tag-vino","tag-packaging"],"acf":[],"yoast_head":"\nMaba nominados People's choice en Pentawards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blancfestival.com\/maba-nominados-peoples-choice-en-pentawards\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maba nominados People's choice en Pentawards\" \/>\n<meta property=\"og:description\" content=\"Nuestros amigos de Maba, ganadores de la primera edici\u00f3n del Premio Crema, son el \u00fanico estudio espa\u00f1ol nominado a People\u00b4s Choice en Pentawards. 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