{"id":4123,"date":"2020-10-06T23:04:45","date_gmt":"2020-10-06T21:04:45","guid":{"rendered":"https:\/\/blancfestival.com\/?p=4123"},"modified":"2020-10-09T12:32:05","modified_gmt":"2020-10-09T10:32:05","slug":"identidad-grafica-de-formaje-verticalidad-gourmet","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/identidad-grafica-de-formaje-verticalidad-gourmet\/","title":{"rendered":"Identidad gr\u00e1fica de Formaje, verticalidad gourmet"},"content":{"rendered":"

Ana Mirats se ha encargado de realizar la identidad gr\u00e1fica y corporativa para la marca Formaje, Madrid. Un punto de venta y encuentro en el que se promueve la excelencia del queso artesano, de la mano de Clara D\u00edez y Adri\u00e1n Pellejo.<\/p>\n

Para la formaci\u00f3n del logotipo<\/a> han trabajado a trav\u00e9s de la delicadeza y la artesan\u00eda<\/strong> como principios base para la creaci\u00f3n de la tipograf\u00eda, teniendo como referencia principal la tipograf\u00eda cincelada para generar los detalles y terminaciones finales. Por otro lado, para su construcci\u00f3n y alineaci\u00f3n se han basado en la manera de apilar los quesos y la verticalidad que generan. El resultado de este proceso creativo es un logotipo que refleja a la perfecci\u00f3n la personalidad del proyecto.<\/strong><\/p>\n

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La paleta de colores formulada para la marca acompa\u00f1a al logotipo por medio de tonalidades c\u00e1lidas acordes al espacio f\u00edsico y sus materiales<\/strong> (piedra, granito, madera, etc.) as\u00ed como a la gama crom\u00e1tica de los quesos. El logotipo se ha aplicado en diferentes piezas: bordado uniformes, packaging, papel envoltorio, espacio f\u00edsico\u2026 respetando la proporci\u00f3n y las pautas crom\u00e1ticas establecidas.<\/p>\n

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La plataforma online de Formaje<\/a> ha sido creada en base a una de las caracter\u00edsticas principales utilizadas en la construcci\u00f3n de la marca, la verticalidad. Para ello, generaron una columna central fija en la que se sit\u00faan elementos como el logotipo, el footer, etc., que marcan la estructura de la web y la divide en dos columnas principales<\/strong>, una a cada lado, por las que se distribuye todo su contenido.<\/p>\n

Este eje central hace que sus componentes siempre est\u00e9n visibles en la web, creando esa sensaci\u00f3n de verticalidad durante toda la navegaci\u00f3n del usuario. En la versi\u00f3n m\u00f3vil, han adaptado este dise\u00f1o vertical, colocando la columna central en el men\u00fa principal. Esta plataforma ir\u00e1 renovando sus contenidos d\u00eda a d\u00eda, con la finalidad de acercar la excelencia y la artesan\u00eda quesera a todo el mundo.<\/p>\n

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Interiorismo: Cobalto Studio<\/span><\/a><\/span>
\n<\/span>Fotos: Justino Diez<\/span><\/a><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Ana Mirats se ha encargado de realizar la identidad gr\u00e1fica y corporativa para la marca Formaje, Madrid. Un punto de venta y encuentro en el que se promueve la excelencia del queso artesano, de la mano de Clara D\u00edez y Adri\u00e1n Pellejo. Para la formaci\u00f3n del logotipo han trabajado a trav\u00e9s de la delicadeza y…","protected":false},"author":3,"featured_media":4124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[179,163,164,60,44,30],"evento":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno","tag-web","tag-ui","tag-ux","tag-diseno","tag-identidad","tag-diseno-grafico"],"acf":[],"yoast_head":"\nIdentidad gr\u00e1fica de Formaje, verticalidad gourmet<\/title>\n<meta name=\"description\" content=\"Ana Mirats se ha encargado de realizar la identidad gr\u00e1fica y corporativa para la marca Formaje, que se promueve la excelencia del queso artesano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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