{"id":7807,"date":"2022-04-08T18:28:12","date_gmt":"2022-04-08T16:28:12","guid":{"rendered":"https:\/\/blancfestival.com\/?p=7807"},"modified":"2022-04-08T18:28:58","modified_gmt":"2022-04-08T16:28:58","slug":"oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio","status":"publish","type":"post","link":"https:\/\/blancfestival.com\/ca\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/","title":{"rendered":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio"},"content":{"rendered":"<p>Oxitobrands da respuesta a una inquietud muy presente en nuestro sector: comprender los v\u00ednculos emocionales entre el consumidor, o mejor dicho la audiencia y las marcas.<\/p>\n<p>\u00bfCu\u00e1ntas veces hemos dicho aquello de \u201cno hay qu\u00edmica\u201d refiri\u00e9ndonos a las relaciones con otras personas? \u00bfSe aplica lo mismo con las marcas? \u00bfQu\u00e9 tiene que ver la oxitocina en la forma en que nos relacionamos con ellas? \u00bfC\u00f3mo utilizan las marcas la llamada \u201cmol\u00e9cula de la monogamia\u201d o \u201cmol\u00e9cula de la confianza?<\/p>\n<p>La bioqu\u00edmica para explicar y entender las relaciones humanas, aplicada a las relaciones que tenemos con las marcas.<\/p>\n<p>Marcelo Ghio es Director de OXB Branding, consultor en branding y gesti\u00f3n estrat\u00e9gica de comunicaci\u00f3n y Director Editorial de Experimenta Magazine. <a href=\"https:\/\/amzn.to\/3jhCGwD\" target=\"_blank\" rel=\"nofollow noopener\">Creador del concepto \u201cOxitobrands&#8221; y autor del libro hom\u00f3nimo.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Te dejamos aqu\u00ed un resumen de la charla en YouTube:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KKe_rdsh1t0\" width=\"680\" height=\"383\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Y aqu\u00ed el podcast versi\u00f3n extendida \ud83d\ude09<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.ivoox.com\/player_ej_85479433_6_1.html?c1=444444\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Y si te interesa comprar el libro (te lo recomendamos con todas nuestras fuerzas), en Amazon lo tienes en versi\u00f3n Kindle o en papel. Y si lo prefieres, y sin pagar nada, l\u00e9ete la introducci\u00f3n y los pr\u00f3logos de Ronald Shakespear y Joan Costa que son una joyita.<\/p>\n<p><a href=\"https:\/\/amzn.to\/3Kp3h77\" target=\"_blank\" rel=\"nofollow noopener\">Ver en Amazon<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7808 size-large\" src=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-700x466.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-700x466.jpg 700w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-250x166.jpg 250w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-768x511.jpg 768w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-120x80.jpg 120w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1-272x182.jpg 272w, https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/EKx1C8lXsAA0Qt1.jpg 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Oxitobrands da respuesta a una inquietud muy presente en nuestro sector: comprender los v\u00ednculos emocionales entre el consumidor, o mejor dicho la audiencia y las marcas. \u00bfCu\u00e1ntas veces hemos dicho aquello de \u201cno hay qu\u00edmica\u201d refiri\u00e9ndonos a las relaciones con otras personas? \u00bfSe aplica lo mismo con las marcas? \u00bfQu\u00e9 tiene que ver la oxitocina&hellip;","protected":false},"author":3,"featured_media":7813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[224],"tags":[],"evento":[],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio<\/title>\n<meta name=\"description\" content=\"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio\" \/>\n<meta property=\"og:description\" content=\"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\" \/>\n<meta property=\"og:site_name\" content=\"Blanc!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-08T16:28:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-08T16:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Blanc!\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@blancfest\" \/>\n<meta name=\"twitter:site\" content=\"@blancfest\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Blanc!\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\"},\"author\":{\"name\":\"Redacci\u00f3n Blanc!\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06\"},\"headline\":\"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio\",\"datePublished\":\"2022-04-08T16:28:12+00:00\",\"dateModified\":\"2022-04-08T16:28:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\"},\"wordCount\":224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blancfestival.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg\",\"articleSection\":[\"podcasts\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\",\"url\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\",\"name\":\"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio\",\"isPartOf\":{\"@id\":\"https:\/\/blancfestival.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg\",\"datePublished\":\"2022-04-08T16:28:12+00:00\",\"dateModified\":\"2022-04-08T16:28:58+00:00\",\"description\":\"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands\",\"breadcrumb\":{\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blancfestival.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blancfestival.com\/#website\",\"url\":\"https:\/\/blancfestival.com\/\",\"name\":\"Blanc! Festival\",\"description\":\"Disseny, Creativitat i Innovaci\u00f3\",\"publisher\":{\"@id\":\"https:\/\/blancfestival.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blancfestival.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blancfestival.com\/#organization\",\"name\":\"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n\",\"url\":\"https:\/\/blancfestival.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg\",\"width\":2000,\"height\":2000,\"caption\":\"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/\",\"https:\/\/x.com\/blancfest\",\"https:\/\/www.instagram.com\/blancfest\/\",\"https:\/\/www.linkedin.com\/company\/blanc-festival\",\"https:\/\/www.pinterest.com\/blancfest\/\",\"https:\/\/www.youtube.com\/channel\/UCM-IjxOFb5gQg4yPgmze3Gg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06\",\"name\":\"Redacci\u00f3n Blanc!\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/blancfestival.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png\",\"contentUrl\":\"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png\",\"caption\":\"Redacci\u00f3n Blanc!\"},\"description\":\"\u201cNo trates de doblar la cuchara. Es imposible. En lugar de hacerlo, solo intenta darte cuenta de la verdad\u2026 No hay cuchara. Entonces, ver\u00e1s que no es la cuchara lo que se dobla, te doblas t\u00fa\u201d\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio","description":"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/","og_locale":"ca_ES","og_type":"article","og_title":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio","og_description":"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands","og_url":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/","og_site_name":"Blanc!","article_publisher":"https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/","article_published_time":"2022-04-08T16:28:12+00:00","article_modified_time":"2022-04-08T16:28:58+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n Blanc!","twitter_card":"summary_large_image","twitter_creator":"@blancfest","twitter_site":"@blancfest","twitter_misc":{"Written by":"Redacci\u00f3n Blanc!","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#article","isPartOf":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/"},"author":{"name":"Redacci\u00f3n Blanc!","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06"},"headline":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio","datePublished":"2022-04-08T16:28:12+00:00","dateModified":"2022-04-08T16:28:58+00:00","mainEntityOfPage":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/"},"wordCount":224,"commentCount":0,"publisher":{"@id":"https:\/\/blancfestival.com\/#organization"},"image":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage"},"thumbnailUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg","articleSection":["podcasts"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/","url":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/","name":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio","isPartOf":{"@id":"https:\/\/blancfestival.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage"},"image":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage"},"thumbnailUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg","datePublished":"2022-04-08T16:28:12+00:00","dateModified":"2022-04-08T16:28:58+00:00","description":"Entender los v\u00ednculos entre la audiencia y las marcas a partir de las emociones, pero explicado desde el punto de vista de la bioqu\u00edmica: Oxitobrands","breadcrumb":{"@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#primaryimage","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2022\/04\/portada.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/blancfestival.com\/oxitobrands-branding-emocional-y-bioquimica-con-marcelo-ghio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blancfestival.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Oxitobrands, Branding Emocional y Bioqu\u00edmica con Marcelo Ghio"}]},{"@type":"WebSite","@id":"https:\/\/blancfestival.com\/#website","url":"https:\/\/blancfestival.com\/","name":"Blanc! Festival","description":"Disseny, Creativitat i Innovaci\u00f3","publisher":{"@id":"https:\/\/blancfestival.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blancfestival.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/blancfestival.com\/#organization","name":"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n","url":"https:\/\/blancfestival.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2025\/01\/logo_icono_blanc.jpg","width":2000,"height":2000,"caption":"Blanc! Festival de Dise\u00f1o, Creatividad e Innovaci\u00f3n"},"image":{"@id":"https:\/\/blancfestival.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blanc.festivaldissenygrafic\/","https:\/\/x.com\/blancfest","https:\/\/www.instagram.com\/blancfest\/","https:\/\/www.linkedin.com\/company\/blanc-festival","https:\/\/www.pinterest.com\/blancfest\/","https:\/\/www.youtube.com\/channel\/UCM-IjxOFb5gQg4yPgmze3Gg"]},{"@type":"Person","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/1c1365d1e51e5730cf3f5fadb8670c06","name":"Redacci\u00f3n Blanc!","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/blancfestival.com\/#\/schema\/person\/image\/","url":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png","contentUrl":"https:\/\/blancfestival.com\/wp-content\/uploads\/2020\/02\/ico-120x120.png","caption":"Redacci\u00f3n Blanc!"},"description":"\u201cNo trates de doblar la cuchara. Es imposible. En lugar de hacerlo, solo intenta darte cuenta de la verdad\u2026 No hay cuchara. Entonces, ver\u00e1s que no es la cuchara lo que se dobla, te doblas t\u00fa\u201d"}]}},"_links":{"self":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/7807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/comments?post=7807"}],"version-history":[{"count":3,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/7807\/revisions"}],"predecessor-version":[{"id":7816,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/posts\/7807\/revisions\/7816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/media\/7813"}],"wp:attachment":[{"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/media?parent=7807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/categories?post=7807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/tags?post=7807"},{"taxonomy":"evento","embeddable":true,"href":"https:\/\/blancfestival.com\/ca\/wp-json\/wp\/v2\/evento?post=7807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}