Virtual Isabelita is Isabel Martinez. A creative director who works at the intersection between art, technology and communication.
Isabel she began her career in agencies such as SCPF, DDB and Wunderman NY she later went on to work at Meta (Facebook).
She has been awarded at Cannes Lions and D&AD among others. She has collaborated with brands and cultural institutions such as Hermès, Apple, Vogue, Viktor & Rolf, Dior, Boucheron or the Louis Vuitton Foundation.
She is the first Spanish woman awarded with a Webby Award Honoree for Best Content in Art and Culture together with the Metropolitan Museum of New York and LACMA.
In 2019, she became the only Spaniard to project her work in Times Square Midnight Moment, joining her name to that of artists such as Andy Warhol, Björk, Sophie Calle or Alex Prager.
In 2021 she entered the world of NFTs with Superrare. Today she combines her professional work with teaching, a sector where she directs the Master of Fashion Creative Direction at IED.
Isabelita Virtual
Creative director
