Relajaelcoco

Relajaelcoco is a design studio focused on the development of visual identities and brand strategy. This year marks 15 years in which the MOJO and creativity have been the two main axes of the project, advocating the slogan Never Work for Cowards as a fundamental idea to describe the studio’s design approach.

In addition to designing brands, Relajaelcoco’s DNA also goes through experimentation oriented towards innovation that is the backbone of many of the projects carried out in recent years. From VR, going through no coding, to touching on aspects of the metaverse and artificial intelligence, the studio has managed to get into a lot of very handsome scrambles where technological innovation, together with a conceptual approach, has allowed it to develop project proposals that go beyond what is established, embarking on transformative paths that have helped brands to find the pleasure that comes from creativity applied to problem solving.