Born in Barcelona, Orlando Chico, podcaster and creator of content in sports footwear, spent most of his childhood residing in Las Ramblas de las Flores. There he lived the 1982 World Cup and the enormous transformation of the city for the 1992 Olympic Games.
For the last ten years he has enjoyed working at the multinational adidas, the last four as Key City Manager.
His function has been to guarantee the success of the brand in the city of Barcelona, establishing valuable, sustainable and interactive relationships with consumers, communities, institutions and private companies.
He has been involved in sneakers for two decades …
He started as a representative of sports shoe brands with Etnies, a legendary skate shoe brand that caused a stir in the early 2000s and was then encouraged to open a blog dedicated to sneaker culture in 2008.
Thanks to his work, the blog and now the podcast, he has been able to meet wonderful people related to design, marketing, sports and arts… Influencers, elite athletes, studios, leading artists …. All of them always influenced and fascinated by a sneaker, by a brand, by a history.
Suelasdegoma
Podcaster and expert in content creation in sports shoes
