24—26 Oct. 2024
Vilanova i la Geltrú - Barcelona

If there is a success story in brand strategy, it is VICE.

VICIO is the digital restaurant born in Barcelona at the beginning of the pandemic and has achieved 900% growth and a turnover of almost 4 million euros in its first year.

Vicio is a real brand with a lot of personality, which goes beyond a restaurant and constitutes an entire experience.

Far from the concept of ‘gourmet’ hamburgers, VICIO is defined as something cool, that fits and feels comfortable in contrasts, both on the street and at a gala party: trashy but elegant.



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