Creative Community
A space to share challenges and strengthen bonds between professionals who live and breathe brand design.
Inspiration in your veins
Discover honest processes and new strategic perspectives to take your critical eye and your work to the next level.
Shared Knowledge
Learn from branding leaders in an intimate experience designed to reconnect with the value of the human touch.
Brandays! is the refuge for those who refuse to settle for the superficial
In an industry racing toward automation and immediacy, we champion strategic thinking and the pause needed to build with purpose. Because when everything sounds the same, human insight becomes our most real, transparent, and honest value.
Talks
Talks Inspiration & Clarity
Talks on branding, visual identity, motion graphics, digital product, storytelling... we tackle brand strategy from different creative and strategic disciplines.
Masterclasses
Professional Evolution
90-minute sessions where we focus on aspects that will help us evolve and give us clarity on our daily lives as professionals.
Workshops
Pause & Focus
A more intimate and intense format. Three hours and only 20 people per workshop, designed to help you consolidate and boost your professional skills, whatever your creative discipline.
Masterclasses
Clases magistrales sobre Estrategia, Marca Personal y Naming
Dato mata relato: cómo investigar en la era de la incertidumbre
Javier Velilla. Comuniza
Friday 08 - 12:00
¿Diseñas con datos o con los dedos cruzados?
En el mundo del branding, todos tenemos opiniones, pero en la era de la incertidumbre, las opiniones son castillos de naipes. Si sigues fiándolo todo a la “intuición”, estás a un paso del abismo. Es hora de que el dato mate al relato.
En esta masterclass aprenderás a investigar de verdad para que tus decisiones de diseño sean armas de destrucción masiva contra la duda. Javier Velilla te enseñará a transformar la información en la mejor aliada de tu creatividad.
El arte de nombrar
Fernando Beltrán. El nombre de las cosas
Saturday 09 - 10:00
Puedes tener el branding más espectacular del mundo, pero si el nombre no acompaña, la marca nace muda. Encontrar el nombre perfecto no es cuestión de un rapto de inspiración divina o de juntar sílabas al azar; es un arte estratégico que define el destino de un proyecto.
En esta sesión, Fernando Beltrán te enseña a dominar el naming desde la emoción y el criterio. Aprenderás que nombrar es crear identidad y que un buen nombre es la primera piedra de la evolución de cualquier marca. Deja de poner parches y comienza a bautizar con intención.
Tu marca personal también se diseña
Berta Mateos Romero
Friday 08 - 10:00
En casa de herrero…
Eres capaz de levantar la identidad de una multinacional, pero cuando te toca hablar de ti, te entran los siete males. Tu portfolio está desactualizado, tu LinkedIn tiene telarañas y tu marca personal es un “ya si eso, mañana”.
En esta masterclass, aprenderás que tu marca personal también se diseña. Aprenderás a dejar de ser el secreto mejor guardado del sector para proyectar quién eres y qué valor aportas de verdad. Es hora de evolucionar tu visibilidad y tratarte con el mismo cariño que tratas a tus clientes.
Workshops
Talleres intensivos que te ayudarán a aumentar tus skills en ventas, creatividad y bienestar.
Deja de diseñar lo que ya sabes hacer
Francesco Maria Furno
Friday 08 - 10:30
Abres un brief y antes de terminar de leerlo, tu cerebro ya ha escupido la solución de siempre. El cliente la aceptará pero huele a fotocopia.
Es la fatiga creativa llamando a tu puerta. En este workshop vamos a aprender a “matar” lo obvio. Usaremos métodos de John Cleese (el de Monty Python), Brian Eno y Bruno Munari para desbloquear tu creatividad y dejar de diseñar lo que ya sabes hacer. Es hora de evolucionar tu proceso y recuperar el placer de crear de verdad.
De insignificante a invencible. Metodología y otras cosas importantes para dominar las ventas en la industria creativa
Juan Francisco (Jonás) Carró
Friday 08 - 10:30
La mayoría de los creativos no sabemos vender nuestro talento, y en el momento de la venta nos sentimos como vendedores de enciclopedias.
En este workshop apenderás una metodología para dominar las ventas en la industria creativa. Olvídate de la timidez y el síndrome del impostor; es hora de cobrar lo que vales y gestionar tus proyectos con autoridad. Esta bien tener talento, pero también hay que saber venderlo.
The DNA of Blanc! Lands in Madrid
Brandays! is the natural extension of the Blanc! universe in the capital—a space designed by and for the creative community where Branding and Brand Strategy are the sole protagonists. Under the umbrella of a festival with a 17-year history of connecting talent, this Madrid edition was born to answer the call of those seeking to dive deeper into strategic design from a human, honest perspective, far removed from conventional corporate circuits.
Two days to evolve your vision with two intense days at La Nave. Featuring Talks, Masterclasses, and Workshops where you can gain clarity and add new skills to your professional career, guided by renowned professionals in the branding sector and experts across various fields of design, creativity, and brand strategy.
The event will take place on May 8th and 9th at La Nave Madrid. Calle Cifuentes, 5, Villaverde, 28021 Madrid.
Claim Your Right to PauseIn an industry racing forward without looking back, strategic thinking is our greatest act of resistance. Treat yourself to a pause to sharpen your professional judgment and your ability to think with meaning and purpose.
35€
2-Day Conference Pre-sale / Conferences May 8 & 9
- 2-Day Conferences (does not include masterclasses or workshops)
90€
/
178€
/
La Nave Madrid
La Nave is not just a venue; it is the stage where Madrid’s industrial heritage meets innovation. Located in the former Boetticher factory in Villaverde, its imposing 13,000 m² structure preserves the essence of its past while looking toward the future. With its iconic colorful lattices and open-plan architecture, it offers the perfect environment for the Branding community to gather in a space that—much like our work—combines the solidity of structure with the flexibility of new ideas.
The main talks will take place in the main auditorium, while workshops and masterclasses will be held in multipurpose rooms within the same complex. The venue’s design fosters that necessary pause we always talk about. It is an accessible, spacious place full of character, designed so that stepping out of the office truly feels like the break we need.
📍 Address
Calle Cifuentes 5
28021, Madrid
Madrid
📍 How to get there
🚇 Metro: A 5-minute walk from Villaverde Bajo-Cruce station (Line 3).
🚆 Train (Cercanías): 7 minutes from Puente Alcocer station (Line C5).
🚗 Car: It’s a quiet neighborhood, so finding parking near the venue isn’t difficult.
Faq!
Some answers to the usual questions—you know, just so we don’t have to repeat ourselves constantly.
But if you have any doubts, write to us at [email protected] and we’ll surely be able to help. If there’s one thing we’re experts at, it’s answering emails.
When will the full program be published?
We will be announcing the speakers and schedules on the website and in our newsletter. So stay tuned! As for the schedule: masterclasses and workshops take place in the morning, while the talks start on Friday afternoon and Saturday mid-morning. We wrap up the day around 9:00 PM. Masterclasses and Workshops run simultaneously, so be careful not to sign up for two things at the same time. During the talks, there are no other activities, so if you book a masterclass or a workshop, you won't have to worry about missing anything else.
What does the conference ticket include?
All the talks, obviously. But keep in mind that masterclasses and workshops are booked separately. On another note, be careful not to sign up for two things at the same time. During the talks, there are no other activities, so if you grab a masterclass or a workshop, you won't have to worry about missing the talks. However, masterclasses and workshops do have parallel scheduling.
What language are the talks in?
The talks are in Spanish by default. If there are talks in other languages, simultaneous translation will be available.
Can I attend only the workshops, masterclasses, and/or the talks?
Sure! You can sign up for whatever you want. The program doesn't overlap. Only the masterclasses and workshops run simultaneously, so check the schedule before grabbing your ticket. Keep in mind that there will be several masterclasses and workshops, and the schedules for these activities do overlap. Check the program before grabbing your ticket.
Where to eat in the area? Will there be food trucks?
We will have a couple of food trucks at the event. So you won't have to go very far at lunchtime. There will also be a cafeteria service. Is this event for professionals only? Not at all! Anyone interested in branding and strategy can access the event, whether you are an industry professional, a student, or simply want to know more about what this branding thing is all about.
Is this event for professionals only?
Not at all! Anyone interested in branding and strategy can access the event, whether you are an industry professional, a student, or simply want to know more about what this branding thing is all about.
Do you recommend any accommodation?
There is no official event accommodation at the moment.
What is the location of the event?
La Nave Madrid
C. Cifuentes, 5, Villaverde, 28021 Madrid
Ver en Google Maps
Is this event for me?
If the answer to any of these is "yes," this event is for you: - I am a creative industry professional (design, ads, photography... whatever your discipline, you know what branding is all about) - I work only in strategy (The event isn't just about design. There will be storytelling, naming, motion, advertising, critical thinking, strategy, etc.) - I am a design student (you'll learn a ton) - I am a teacher (a must) - I am a student in another field (if you know what branding is and how important it is for the market you want to get into, you'll be interested) - I am a neighbor from the Villaverde district and I have no clue about branding, but hey, I'm interested in dropping by.
Yikes! My sister is getting married (for the third time, seriously?) and I can't make it to the fest. Can I get a refund?
Until April 1st, you are entitled to a full refund on your tickets. If you grabbed your ticket with cancellation insurance, you can get a full refund up to 1 day before the event kicks off.
Partners in crime
Con el apoyo de
Voces aliadas
Nuestros techis
Printers
Amigos de la causa
Escuelas Colaboradoras
