Gris is a Barcelona based creative studio founded in 2014 for whom design means understanding and empathizing with the needs of clients and their brands to create responses through creativity, innovation and communication implementing them with absolute sensitivity and attention to detail. It’s what they call Meaningful Design: make brands mean something.
In Gris they work with different types of clients, from large companies and organizations to small and author brands. Throughout their trajectory they have collaborated in projects from different sectors and dimensions but their way of dealing with the projects has led them to specialize in those clients who need an extremely careful delicacy and treatment: cultural institutions, including CaixaForum, art centers such as Fundació Joan Miró at Barcelona, fashion and beauty brands among which Studio Fantastique or the luxury sector such as Carolina Herrera and gastronomic such as Ametller Origen or Guzmán Gastronomía.
Griselda Martí, is the name behind Gris. She has worked in renowned branding and packaging studios, specializing for more than 20 years in corporate identity, art direction, editorial design, packaging and creation of ephemeral spaces for a wide variety of brands and sectors. He has been part of the jury in the Laus Awards and his work has been highlighted through national and international awards and publications.
Griselda Martí’s passion for sharing her way of understanding design has led her to collaborate as a teacher at Elisava School, and as a Master and Postgraduate teacher at Idep School among others, focusing on branding and communication projects. He also teaches seminars for business schools where he applies techniques and methodologies from the world of design to business challenges that seek to awaken other ways of thinking in which problems are addressed from innovation and creativity.
But Gris would not be “meaningful” enough without the accompanying team, people from different creative fields (design, naming, strategy, photography, illustration, digital environments, etc.) who share that sensitivity and attention in what they do.