24—26 Oct. 2024
Vilanova i la Geltrú - Barcelona

Originally from the Levante coast of Spain, Rocío Egío is a trained architect who speaks through illustration. Living and working between the Mediterranean, Alicante, and the Swiss Alps, Lausanne, she uses her enthusiastic Creative Voice to burst life into projects, brands, ideas, products, stories or courses.

Her creative (professional) journey began in 2019 when she founded Rocio Egio Studio, where she art-directs and executes illustration and design projects for foodie clients worldwide.

In 2021, seeking to explore other creative formats beyond the digital, she launched Rocio Egio Shop. La Shop serves as her playground, allowing her to develop collections of design products that reflect her delightful point of view on everyday items.

A few years later, in 2023, Rocio Egio School arrived, and along with it, the Bloom Method and Program designed for artists and creatives to free and spread their Creative Voices and Business.

Superpower? Dyslexia. She has the ability to translate the complexity of the ordinary into exhilarating visual simplicity.

Mission? To spread joy, catalyze positive changes, and bring smiles to faces.

Selected clients? The New York Times, Adobe, Chronicle Books, The Washington Post, Casetify, or McDonald’s.

Biggest professional achievement? Blooming her Creative Voice and teaching others how to monetise their own.



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